Product Discovery Playbook

Ever wonder how Fortune 500 companies decide when or if to develop a new product, service or feature?

With this document, you too can revolutionize your business' or organization's product research.

Why would you embark in costly hiring, developing, and launching of a product if you don't fully understand the market, your users, or their needs?

Use my Product Discovery Playbook, refined over 25 years of experience leading highly-specialized engineering teams in the high-tech industry and the hottest startups.

By going through each question in the Playbook, you'll be able to map out your users, your market, and your financials so you can decide in the end if the cost of developing your product is worth the revenue it will bring into your organization.

Once you decide that the product is worthwhile, use the insights you gained from this document to begin creating Marketing Requirements Documents, Product Requirements Specifications, and Technical Requirements Specifications so your teams can build without false starts or scope mismanagement. The Product Discovery Playbook is an essential preliminary step in ensuring your product is delivered with quality, on-budget, and on-time.