MRD Template

Need to write the Marketing Requirements Document for your company but don't know where to start?

Fret not! With this MRD Template, everything you need to document is highlighted.

The MRD is a document that explains why a company is building a product. This document will enable you to answer all the questions your Marketing Team needs to nail down about a product so they can pass it on to the Product Team before they start building.

Things that are covered:

1. Customers and Users
2. Markets
3. Competitive Landscape
4. Positioning/Roadmaps
5. Revenue Models
6. Financial Projections

This template guides you step by step with questions you need to research or answer before your development team embarks in an expensive and risky expedition to build a product.

With this template, you can be sure that you've researched the product space correctly and thoroughly before you build.